Why we Exist

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As a population of almost 8 billion, and with an imbalance caused largely by the developing world, we are consuming more than our planet can provide. In 2019, ‘Overshoot Day’ was July 29. This is the day that ‘humanity exhausted the biological resources our planet could renew that year.’ This means that we are using almost twice as much we have every year, and as a result, we are diminishing the Earth’s natural ability to replenish these resources.

Below we have listed some of the important statistics that urged us to find a new way to eat, shop, think, share and talk.

  • If we reduced global meat consumption by 50% and used more calories from plants, we would move Overshoot Day 5 days.*
  • The amount of wasted food is equivalent to about 9% of the global Ecological Footprint. If we cut food waste in half worldwide, we would move Overshoot Day by 11 days.*
  • The UK recycling rate for Waste from Households was 45.7% in 2017. There is an EU target for the UK to recycle at least 50% of household waste by 2020.**

By partnering with more environmentally conscious suppliers, we can offer healthy, package-free vegan groceries. It is our goal to promote a plant-based diet, a low-impact lifestyle and a deep respect for our planet and the diversity of life that it holds.

*Source: overshootday.org
**Source: www.gov.uk